Customer experience | Experience design | AI enthusiast

I craft ethical digital and AI experiences that transform how businesses and users interact with technology. With expertise spanning digital transformation, human-centered AI, and enterprise design systems, I help organizations navigate complex challenges while ensuring technology serves humanity, not the other way around.

 My framework for ethical innovation focuses on:

  • Human-Centered AI Governance

  • Scalable Design Systems

  • Cross-Functional Leadership

  • Innovation Ethics

  • Digital Transformation Strategy

Currently leading innovation initiatives at Income Insurance, I'm pioneering human-centered AI frameworks that shape the future of financial services. My approach combines strategic design thinking with ethical AI principles to create solutions that are not just technically sound, but fundamentally human.

When I'm not designing the future, you'll find me exploring new technologies 🤖 or finding inspiration in nature 🌳.

Projects

  • Innovation Lab: Future Experience Prototypes, an image of ethical AI guidelines in insurance

    Human-centered AI framework development

    To encourage productivity and reduce waiting times for product query by 85%, and offload supervisor workload while ensuring a human approach.

    Read more
  • An image of an ipad and phone displaying the dashboard of an app .

    Enterprise Advisory Platform Transformation

    Enhancing an omnichannel platform serving customer relationship management .

    Read more
  • An image of an anatomy of a calendar component

    Enterprise Design System foundation

    A collaborative effort to create a unified design system supporting multiple product modules, reducing double work across teams.

    Read more

  • Uncovering potential financial services in SEA

    Financial Inclusion Research & Strategy work: Bridging the divide with banks and underbanked during COVID-19.

    Read more

Personal works

Touch Designer

My passion for innovation extends beyond the workplace through personal experimentation with Touch Designer, where I explore the intersection of data,software and hardware design, and emerging technologies, with focus on AR and spatial experiences.

These self-directed projects—ranging from generative interfaces to AI visualization systems—keep me at the forefront of experience design possibilities.

By maintaining this experimental practice, I bring fresh perspectives and hands-on technical knowledge to my role as an innovation leader, helping teams envision and create more compelling future experiences.

Augmented reality experience design using Touch Designer

Digital illustration

Digital illustration serves as my creative laboratory, where I use my Wacom tablet to explore the boundaries of visual communication and digital aesthetics. This personal practice,which has attracted commercial interest, keeps me deeply connected to emerging visual trends and technological possibilities in digital creation.

Digital illustration of a pigeon holding neon green boba and farting exclaiming "shiok", an expression for something tasty in Singapore

Work experience

Just to list a few.

Publicis Sapient
Experience designer

BBDO Proximity
Digital art director

GREY Group Singapore
Digital designer

About

Digital illustration of a cat buzzing over coffee with a pun "catt-ffeine"

Currently, I am working in the innovation sector at Income Insurance, Leading innovation in experience design requires balancing technological possibilities with human needs. My focus is on:

  • Creating adaptable, future-proof solutions

  • Building scalable innovation frameworks

  • Leading cross-functional teams toward shared vision

  • Integrating emerging technologies thoughtfully

  • Developing human-centered future experiences

Available services

Freelance UX/UI design
Freelance Graphic design/illustration
Open to work relocation